As more and more younger people desire beauty, after they have achieved what they wanted in the corporate world, plastic surgeons also need to keep up with times, and create a niche service.

It is now an absolute no-no to have a roll of fat hanging out the waist of our pants. We now have to show off our belly buttons, pierced ones at that, in low slung jeans.

This is why the The Rodeo Drive Belly Button™ is making so much waves for people looking to do a tummy tuck California, America.

This new technique gives the tummy-tucked belly button a more natural look and effect and people who have undergone a tummy tuck need not hide their belly buttons anymore.